TEFAF (The European Fine Art Foundation), has enlisted Sharp Communications as its PR and Social Media Agency of Record in North America to support its two art fairs in the United States, TEFAF New York Fall and TEFAF New York Spring, as well as the renowned event in Europe, TEFAF Maastricht.
TEFAF New York, a joint venture between TEFAF and Artvest Partners, will be comprised of two shows: TEFAF New York Fall (October 21-26, 2016) and TEFAF New York Spring (May 4-9, 2017), both to be held at the Park Avenue Armory. Additionally, Sharp will serve as the US correspondent for TEFAF Maastricht, which is held annually in the Netherlands and is attended by collectors, connoisseurs, curators, and other art and antiques enthusiasts from all over the world.
TEFAF selected Sharp in a competitive bid process to oversee all PR and Social Media programs in North America due to Sharp's expertise in the art industry coupled with the company's in-depth understanding of building brands within the luxury lifestyle and design categories.
"TEFAF is widely regarded for offering access to the world's best artworks through a unique and exceptional experience—we are thrilled to launch the New York edition and support the Maastricht fair," said James Brodsky, President of Sharp. "We are looking forward to driving success for TEFAF and its community of top art dealers through strategic PR and social media programs."