PR Senior Account Executive

Description

We are seeking a Senior Account Executive to join our PR team in South Florida, supporting clients across a range of home & design accounts. This candidate will partner with account leadership to manage media relations, influencer programming and creative programs for our clients.

Responsibilities

  • Demonstrate strong proficiency in media relations, including creating and driving earned media outreach plans.
  • Strong media relationships in diverse consumer goods categories.  
  • Manage daily workflow of multiple accounts while driving consistent media results; report status of accounts to direct supervisor.
  • Serve as daily client contact and act as client lead when appropriate; address client issues thoughtfully and effectively.
  • Develop, review and approve agendas, press releases, pitches, recaps and other materials; approve activity reports, clipbooks and other internal documents.
  • Play a major role in the creation of communications plans and goals; manage timing against them.
  • Consistently produce high-quality internal and external communications documents, plans, etc. 
  • Develop and maintain relationships with influential members of the media in order to ensure placements.
  • Manage client expectations and assist clients in maximizing the agency relationship.
  • Supervise junior staff by motivating, coaching, consistently providing feedback and holding them accountable.
  • Commit to continuous learning and improvement of leadership skills; set and pursue stretch goals.  

Qualifications

  • B.S/B.A in Public Relations or related field
  • 3+ years of PR agency, in-house or media/editorial experience
  • Ability to multi-task and thrive in a collaborative, fast-paced environment 
  • Flexible, driven, creative and passionate about the communications industry
  • A demonstrated history of creative storytelling, securing coverage in print, broadcast and online media outlets
  • Superior written and verbal communication skills 
  • Strong leadership and motivation skills
  • Proven client relations skills

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