In 1984, as part of his re-election campaign, Ronald Reagan ran a now-famous commercial titled “It’s morning again in America,” which was written and narrated by legendary adman Hal Riney.  The spot, which in a very soothing and optimistic manner spoke to economic prosperity, was in short a hit, and while it did not single handedly re-elect… read more>>

The Cartier brand has a lot to be proud of after 165 years, and their recent short film is no exception. Not only is it gorgeous and a testament to luxury goods branding but it is unusually strategically sound for a category where often we get lost in beauty (and why not?). So what’s the big fuss… read more>>

So there I was just minding my own business trying to read an ArtInfo (now brought to you by Blouin) piece on the 2013 budget proposal for NEA (National Endowment for the Arts) when a Mr. Porter (men’s Net-a-Porter) skyscraper banner caught my eye. Was it the handsome man, the clean art direction, his name, or just the… read more>>

Any athlete will tell you that it takes a collective effort to win, plain and simple.  This is especially well documented in a new spot by Adidas showcasing the new Adizero running/training show.   Let’s just say in a very clever and compelling manner they speak to the performance end benefit of a shoe while  emphasizing the… read more>>

This week Vibrant Media announced a new media deal with a company called Image Space Media to bring a new form of advertising to the table: advertising on photographs. There are two ways brands can target consumers through photographs.  The first is by relevance, so one of the examples demonstrated on Image Space Media’s site has a… read more>>

Call me what you want but I have always subscribed to the fact that in advertising you need to make a real emotional connection with the consumer, one that makes them go so far as to feel guilty about even considering another brand. Take this Chevrolet spot that I saw yesterday while watching the Giant’s game. It… read more>>

I think everyone at the agency knows from the amount of boxes I get delivered here that I have a fair obsession with online shopping. The crowds in NYC stores make me hyperventilate so I prefer to cruise merchandise from the comfort of my own home.  Recently, what has me excited is the launch of Joyus.com.  Not… read more>>