Armani got a bit of press yesterday for their Armani Tweet Talks series that they’re launching in conjunction with their one night only fashion event in Beijing tomorrow.   The premise, a series of brand-hosted conversations happening solely on Twitter, makes sense for a company positioning itself as a thinker, innovator and trendsetter, and while the topic is… read more>>

It’s a waste of time. It’s an unstoppable barrage of information. It takes too long. Who’s in there, anyway?  All of these statements have been made at one time or another by clients, colleagues, friends – and if I’m being honest, by myself. The industry has a way of going in circles on this – with the… read more>>

Amid Social Media Week panels and keynotes last week, I took a bit of time out of the brand/marketing/industry speak to indulge in a bit of fresh air courtesy of the #ArtsTech Meet Up. Much has been said about the greater access and visibility for art granted through social media. We see major museums investing heavily in… read more>>

With New York Fashion Week now at a close, British luxury fashion house Burberry has teamed up with Twitter to launch its first ever “Tweetwalk” show, in time for London Fashion Week. Launching new collections online immediately after runway shows at Fashion Week has become old news, with live streaming as the new norm for designers, but… read more>>