Well now that the smoke has cleared and it’s just a mild haze (blue not purple) I suppose it’s time to weigh in on the events of last night. If only the commercials lived up to the game – but wait one (or some) did. As far as everything else, well it was pretty typical save for… read more>>
Tags: advertising, Auto, branding, luxury, Super Bowl
The Top Ten Super Bowl Commercials of All Time Yes, it’s a big game for the New York Football Giants and the New England Patriots but it’s just as big a game for advertisers and their brands. The cost ($3.5mm for :30) the stage (50MM households watching) and the post game effects (everyones a critic and with… read more>>
Tags: advertising, Brand Loyalty, branding, creative, emotion