In 1984, as part of his re-election campaign, Ronald Reagan ran a now-famous commercial titled “It’s morning again in America,” which was written and narrated by legendary adman Hal Riney.  The spot, which in a very soothing and optimistic manner spoke to economic prosperity, was in short a hit, and while it did not single handedly re-elect… read more>>

Forget about the slew of Super Bowl spots that everyone in the ad world and beyond, was talking about for just a sec. Barring a few exceptions, they were a step down from years past anyway. What wasn’t a step down by any means, was the brilliant thought and execution that drove the new Nissan Leaf spot, which I… read more>>

Well now that the smoke has cleared and it’s just a mild haze (blue not purple) I suppose it’s time to weigh in on the events of last night.  If only the commercials lived up to the game – but wait one (or some) did.  As far as everything else, well it was pretty typical save for… read more>>

Well, last I left you chewing on Snickers, frogs, Darth Vadar, Cindy and a padlock.  So you must be asking what’s next?  A sock puppet, kick to the groin, monkeys in the workplace?  None of the above if you recall my simple guidelines, but rather more spots resonating with emotional connections to drive brand affinity.  Here we… read more>>