I have always been an avid shopping addict, but it wasn’t until I started working in retail that I really began to understand branding and the encompassing details of marketing. And that in a world cluttered with advertisements, companies are continuously trying to come up with unique ways to market their brands. While retaining existing customers is… read more>>

There is this bizarre social media phenomenon that has suddenly captured my attention. I am into Tebowing. Yes, Tebowing. Similar to viral sensations, Planking and Leisure Diving, Tebowing emulates my all-time favorite college quarterback, Tim Tebow, in his now-famous praying position. While I clearly understand why everyone would want to look, act and be like Tebow, I’m… read more>>

A couple of months ago I came across an interesting article on a blogger event gone awry. I won’t go into too much detail—as it’s been covered to death—but essentially, a very big brand invited several food bloggers to what was supposed to be a new underground Italian restaurant for a four-course meal prepared by celebrity chef… read more>>

Think of your favorite ads or marketing campaigns. Why are they your favorite? The first one I always think of was led by an advertising agency called Nitro, on behalf of Tourism Queensland. In an effort to increase tourism around the Queensland islands, they bought ad space in various newspapers around the world in the Jobs sections,… read more>>