问候 (Nǐ haǒ) from the intersection of Jinbao Street, Huaihai, Canton and Orchard Roads. As an agency, we’ve been reaching Asia for quite some time now – and we don’t just mean eating our way through Hong Kong. The Asian luxury market is on the rise and is only getting stronger (it’s slated to grow to $91 billion… read more>>

It’s that time of year again—March Madness! March Madness has always been an exciting time of year across the country for students and alumni alike. As an alumni of a Big Ten school, the only thing that has changed for me this year is my location. I will not be in East Lansing, Michigan, surrounded by fellow… read more>>

The news is in and online spending stayed strong through early December, with consumers spending $5.9 billion online last week (up 15% from the same period last year), according to comScore. Could this mark a shift from the Black Friday frenzy? If marketers have anything to do with it, probably not. But between Cyber Monday and Green… read more>>

As the media landscape continues to fragment, segment and overflow with new platforms that supposedly connect, inform, stimulate, and motivate us, it can’t help but feel that we are prime for a backlash.  Especially in the luxury market, some are arguing, where brands are built on aspiration, allure and carefully crafted image, the onslaught of social media… read more>>

The launch of the new Boston Globe website and pay structure brings up a couple of issues that we think about with clients almost every day. Number 1. How do you best structure content and experience online so that your content travels and builds awareness while also making sure that people have a reason to come to… read more>>