In 1984, as part of his re-election campaign, Ronald Reagan ran a now-famous commercial titled “It’s morning again in America,” which was written and narrated by legendary adman Hal Riney. The spot, which in a very soothing and optimistic manner spoke to economic prosperity, was in short a hit, and while it did not single handedly re-elect… read more>>
Tags: advertising, Brand Loyalty, branding, content, creative
So there I was just minding my own business trying to read an ArtInfo (now brought to you by Blouin) piece on the 2013 budget proposal for NEA (National Endowment for the Arts) when a Mr. Porter (men’s Net-a-Porter) skyscraper banner caught my eye. Was it the handsome man, the clean art direction, his name, or just the… read more>>
Tags: advertising, brand essence, branding, creative, customer experience
Whilst taking a walk through Mayfair the other morning I spotted a City of Westminster sign in a small park that not only caught my eye but drew me closer to the information at hand. The key element of interest was the icons which represented the do’s and don’ts in the city park. While I tended to… read more>>
Tags: branding, Communications, Corporate Identity, London, marketing
In the 90′s, being a teenager meant dressing in grungy plaid shirts, watching My-So-Called-Life (Angela TOTALLY gets me) and listening to Nirvana. Shoes of choice: Doc Martens. Everyone wore Doc Martens. If you were cool, you wore Doc Martens. However, slowly but surely their popularity faded. Well, fast forward 10 years and Dr. Marten is trying to… read more>>
Tags: branding, engagement, marketing
On Monday Dr. Pepper kicked off an integrated campaign to support the launch of a product line extension, Dr. Pepper 10. It has come with some controversy as the campaign’s tagline is “It’s Not For Women”. The product itself embodies all 23 flavors that the gender-neutral parent product does but with only 10 “manly” calories vs. 150.… read more>>
Tags: advertising, branding, Dr. Pepper 10, launch, marketing
At yesterday’s f8 developers conference, Facebook announced several much anticipated updates to the core elements of the platform – the user profile and wall updates. At their core, these updates encourage people to spend more time on Facebook, to take better care and interest in their personal page, and to be more open and specific about sharing… read more>>
Tags: apps, content, Facebook, marketing, social networks
So our Internet connection, which is provided by Time Warner Cable, went down the other day for an extended spell and we were virtually paralyzed as a result. As I said to the Agency “well how often does your cable television work? I couldn’t watch the True Blood finale on Time Warner “On Demand Some of the… read more>>
Tags: branding, community, marketing
It’s the time of year again: Labor Day is upon us, weekend bags are about to get a rest and we start to grab cardigans before we leave for work in the mornings. While the end of summer is a major bummer, the US Open saves me every year. It is like Christmas in September! I headed… read more>>
Tags: Grey Goose, marketing, Mercedes Benz, Ralph Lauren, sponsorship