It’s that time of year again. Our Madison Avenue offices are overrun with twinkling lights and Rock Center tourists.  And amid the holiday festivities and new contract planning, we’ve taking a step back to reflect on what we’ve seen in 2012 in the digital luxury market and what we’re looking forward to in 2013. The year was… read more>>

It seems like New Yorkers will stand in line, even camp out in subzero temperatures for just about anything if it’s highly anticipated and trendy. Case in point- the line at French macaroon hot spot, Ladurée now spans around the block. Before that, it was Magnolia Bakery everyone was clamoring for. Lately, I’ve been seeing these concert-worthy… read more>>

One of the biggest and most interesting challenges faced by luxury brands participating in digital and social media is maintaining the balance of brand value (exclusivity, personal attention, impeccable quality) and the nature of social media (democratic, participatory, fast and reactive). On one hand, these principles seem to operate at opposite ends of the spectrum, driving conflicts… read more>>

With New York Fashion Week now at a close, British luxury fashion house Burberry has teamed up with Twitter to launch its first ever “Tweetwalk” show, in time for London Fashion Week. Launching new collections online immediately after runway shows at Fashion Week has become old news, with live streaming as the new norm for designers, but… read more>>