In 1984, as part of his re-election campaign, Ronald Reagan ran a now-famous commercial titled “It’s morning again in America,” which was written and narrated by legendary adman Hal Riney.  The spot, which in a very soothing and optimistic manner spoke to economic prosperity, was in short a hit, and while it did not single handedly re-elect… read more>>

People often ask me if I watch Mad Men.   Well, do you think Texas oil men in the early 80′s watched Dallas?  The funny thing about Mad Men is that the advertising business is just used as, what we call in the business, an executional device to tell a cultural story about the period from 1961-1966,… read more>>

The Top Ten Super Bowl Commercials of All Time Yes, it’s a big game for the New York Football Giants and the New England Patriots but it’s just as big a game for advertisers and their brands.  The cost ($3.5mm for :30) the stage (50MM households watching)  and the post game effects (everyones a critic and with… read more>>

Any athlete will tell you that it takes a collective effort to win, plain and simple.  This is especially well documented in a new spot by Adidas showcasing the new Adizero running/training show.   Let’s just say in a very clever and compelling manner they speak to the performance end benefit of a shoe while  emphasizing the… read more>>

In the 90′s, being a teenager meant dressing in grungy plaid shirts, watching My-So-Called-Life (Angela TOTALLY gets me) and listening to Nirvana.  Shoes of choice: Doc Martens.  Everyone wore Doc Martens.  If you were cool, you wore Doc Martens. However, slowly but surely their popularity faded. Well, fast forward 10 years and Dr. Marten is trying to… read more>>

One of the things that people always return to when talking about social media is the ability for just about anyone to find and connect with people who share similar passions.  It is easy to rattle off broad-reaching categories and interests for which this is true — fashion, food, sports, etc. But what I find even more… read more>>

In an online world where it is generally believed that 90% of users are “Lurkers,” and Forrester presents an only slightly rosier picture (right), Kickstarter announced a pretty impressive feat today: 1 million people have backed projects through their site since founding in April 2009. That’s 1 million people who have moved beyond — far beyond —… read more>>

Building on the updates launched during the Facebook Developers Conference, Facebook has made a couple of additional announcements this week, timed to NY Advertising Week activities. While the updates to the newsfeed are initially demonstrating positive results for brands, companies and agencies will have some enhanced tools to track progress moving forward: Updated Insights:  Facebook is updating… read more>>

I think everyone at the agency knows from the amount of boxes I get delivered here that I have a fair obsession with online shopping. The crowds in NYC stores make me hyperventilate so I prefer to cruise merchandise from the comfort of my own home.  Recently, what has me excited is the launch of Joyus.com.  Not… read more>>