In 1984, as part of his re-election campaign, Ronald Reagan ran a now-famous commercial titled “It’s morning again in America,” which was written and narrated by legendary adman Hal Riney. The spot, which in a very soothing and optimistic manner spoke to economic prosperity, was in short a hit, and while it did not single handedly re-elect… read more>>
So there I was just minding my own business trying to read an ArtInfo (now brought to you by Blouin) piece on the 2013 budget proposal for NEA (National Endowment for the Arts) when a Mr. Porter (men’s Net-a-Porter) skyscraper banner caught my eye. Was it the handsome man, the clean art direction, his name, or just the… read more>>
The Top Ten Super Bowl Commercials of All Time Yes, it’s a big game for the New York Football Giants and the New England Patriots but it’s just as big a game for advertisers and their brands. The cost ($3.5mm for :30) the stage (50MM households watching) and the post game effects (everyones a critic and with… read more>>
Any athlete will tell you that it takes a collective effort to win, plain and simple. This is especially well documented in a new spot by Adidas showcasing the new Adizero running/training show. Let’s just say in a very clever and compelling manner they speak to the performance end benefit of a shoe while emphasizing the… read more>>
Call me what you want but I have always subscribed to the fact that in advertising you need to make a real emotional connection with the consumer, one that makes them go so far as to feel guilty about even considering another brand. Take this Chevrolet spot that I saw yesterday while watching the Giant’s game. It… read more>>
One of my favorite times of the year is September. A perfect combination of that lovely fall weather coupled with the New York Football Giants rumblin’ and bumblin’ through teams (hopefully) and the possibility of a nice post season run for the Yanks has me rather content these days. Many New Yorkers, I’m sure, would agree. But,… read more>>
Perhaps it’s the PAN-AM hangover from last night but I am back thinking on the British Airways spot from last week that touts the history and grandeur of commercial air travel from its origins through the decades until today. It is difficult to say whether such an approach (harkening to the glory days of flight) will resonate… read more>>