People often ask me if I watch Mad Men.   Well, do you think Texas oil men in the early 80′s watched Dallas?  The funny thing about Mad Men is that the advertising business is just used as, what we call in the business, an executional device to tell a cultural story about the period from 1961-1966,… read more>>

As of March 1, 2012, Google will be implementing a new privacy policy, which they are previewing online and, in the meantime, rolled out a print campaign – letting us know why they need to be Big Brother in order to bring you relevant content custom tailored to you. The first time I saw a banner ad… read more>>

So there I was just minding my own business trying to read an ArtInfo (now brought to you by Blouin) piece on the 2013 budget proposal for NEA (National Endowment for the Arts) when a Mr. Porter (men’s Net-a-Porter) skyscraper banner caught my eye. Was it the handsome man, the clean art direction, his name, or just the… read more>>

Love is in the air … at least according to the latest from American Express.  Affluent consumers are expected to spend $281 million this Valentine’s Day, up 18% from last year. 57% of affluent shoppers are expected to buy gifts, with the usual most popular items prevailing, such as flowers (29%), gift cards (19%), jewelry (15%) and… read more>>

The news is in and online spending stayed strong through early December, with consumers spending $5.9 billion online last week (up 15% from the same period last year), according to comScore. Could this mark a shift from the Black Friday frenzy? If marketers have anything to do with it, probably not. But between Cyber Monday and Green… read more>>

How do you keep your customers coming back? As Elizabeth referenced recently, brands are engaged in a continuous process to not only attract new customers, but to retain those acquisitions and build loyalty over time. Mass consumer brands, like Zappos, have put huge corporate emphasis on ensuring a positive shopping and customer service experience in order to… read more>>

I have always been an avid shopping addict, but it wasn’t until I started working in retail that I really began to understand branding and the encompassing details of marketing. And that in a world cluttered with advertisements, companies are continuously trying to come up with unique ways to market their brands. While retaining existing customers is… read more>>