It’s not every day that we get the chance to step back from our busy day-to-day schedules and congratulate those team members who through their dedication, skills and vision regularly produce outstanding work for both our wonderful clients and indeed the Agency as a whole. But today is one of those days. We’re happy to offer a big congratulations… read more>>

Maybe it’s just the spring weather here in New York, but we’re beginning to see a sunny future for the media as new titles and property extensions are cropping up across the luxury landscape.  The economy is starting to show small signs of recovery, luxury media ad page counts are up in Q1, and we think the… read more>>

In 1984, as part of his re-election campaign, Ronald Reagan ran a now-famous commercial titled “It’s morning again in America,” which was written and narrated by legendary adman Hal Riney.  The spot, which in a very soothing and optimistic manner spoke to economic prosperity, was in short a hit, and while it did not single handedly re-elect… read more>>

People often ask me if I watch Mad Men.   Well, do you think Texas oil men in the early 80′s watched Dallas?  The funny thing about Mad Men is that the advertising business is just used as, what we call in the business, an executional device to tell a cultural story about the period from 1961-1966,… read more>>

Last week, our creative director Bob Ireland hosted an exhibit of his photography to benefit the Sylvia Center and help launch the soon-to-be-open gallery space at 317 Madison Street. Bob has been passionate about photography for many years, and his show, The Five Elements, showcases his attention on singular moments in nature. We were all excited to… read more>>

The Cartier brand has a lot to be proud of after 165 years, and their recent short film is no exception. Not only is it gorgeous and a testament to luxury goods branding but it is unusually strategically sound for a category where often we get lost in beauty (and why not?). So what’s the big fuss… read more>>

So there I was just minding my own business trying to read an ArtInfo (now brought to you by Blouin) piece on the 2013 budget proposal for NEA (National Endowment for the Arts) when a Mr. Porter (men’s Net-a-Porter) skyscraper banner caught my eye. Was it the handsome man, the clean art direction, his name, or just the… read more>>

The Top Ten Super Bowl Commercials of All Time Yes, it’s a big game for the New York Football Giants and the New England Patriots but it’s just as big a game for advertisers and their brands.  The cost ($3.5mm for :30) the stage (50MM households watching)  and the post game effects (everyones a critic and with… read more>>

Any athlete will tell you that it takes a collective effort to win, plain and simple.  This is especially well documented in a new spot by Adidas showcasing the new Adizero running/training show.   Let’s just say in a very clever and compelling manner they speak to the performance end benefit of a shoe while  emphasizing the… read more>>

Think of your favorite ads or marketing campaigns. Why are they your favorite? The first one I always think of was led by an advertising agency called Nitro, on behalf of Tourism Queensland. In an effort to increase tourism around the Queensland islands, they bought ad space in various newspapers around the world in the Jobs sections,… read more>>