In 1984, as part of his re-election campaign, Ronald Reagan ran a now-famous commercial titled “It’s morning again in America,” which was written and narrated by legendary adman Hal Riney.  The spot, which in a very soothing and optimistic manner spoke to economic prosperity, was in short a hit, and while it did not single handedly re-elect… read more>>

One of the biggest and most interesting challenges faced by luxury brands participating in digital and social media is maintaining the balance of brand value (exclusivity, personal attention, impeccable quality) and the nature of social media (democratic, participatory, fast and reactive). On one hand, these principles seem to operate at opposite ends of the spectrum, driving conflicts… read more>>

As the media landscape continues to fragment, segment and overflow with new platforms that supposedly connect, inform, stimulate, and motivate us, it can’t help but feel that we are prime for a backlash.  Especially in the luxury market, some are arguing, where brands are built on aspiration, allure and carefully crafted image, the onslaught of social media… read more>>

The launch of the new Boston Globe website and pay structure brings up a couple of issues that we think about with clients almost every day. Number 1. How do you best structure content and experience online so that your content travels and builds awareness while also making sure that people have a reason to come to… read more>>

At yesterday’s f8 developers conference, Facebook announced several much anticipated updates to the core elements of the platform – the user profile and wall updates. At their core, these updates encourage people to spend more time on Facebook, to take better care and interest in their personal page, and to be more open and specific about sharing… read more>>