There is an inclination for brands to want their stories and their images to tie up neatly into a simple narrative – into a slogan or catch phrase or topic sentence that captures the brand and allows 1 + 1 to equal 2. What was interesting for me about this mini-documentary on Ken Burns and storytelling is… read more>>

I’m usually one to curl up for a good afternoon nap during the Masters (what better than those long green shots and quiet announcers to help you doze off?), but this year, I couldn’t help but watch transfixed by a relative newcomer named Bubba Watson.  If you didn’t watch, or don’t follow golf, the 33 year old… read more>>

The Cartier brand has a lot to be proud of after 165 years, and their recent short film is no exception. Not only is it gorgeous and a testament to luxury goods branding but it is unusually strategically sound for a category where often we get lost in beauty (and why not?). So what’s the big fuss… read more>>

So there I was just minding my own business trying to read an ArtInfo (now brought to you by Blouin) piece on the 2013 budget proposal for NEA (National Endowment for the Arts) when a Mr. Porter (men’s Net-a-Porter) skyscraper banner caught my eye. Was it the handsome man, the clean art direction, his name, or just the… read more>>

Any athlete will tell you that it takes a collective effort to win, plain and simple.  This is especially well documented in a new spot by Adidas showcasing the new Adizero running/training show.   Let’s just say in a very clever and compelling manner they speak to the performance end benefit of a shoe while  emphasizing the… read more>>

One of my favorite times of the year is September.  A perfect combination of that lovely fall weather coupled with the New York Football Giants rumblin’ and bumblin’ through teams (hopefully) and the possibility of a nice post season run for the Yanks has me rather content these days.  Many New Yorkers, I’m sure, would agree. But,… read more>>