About a month ago, I was sitting on the couch when a particular commercial for the deal-friendly department store, TJ Maxx caught my eye. Perhaps it was because the timing was fresh off the coattails of Fashion Week, but what I think really resonated was the fact that fashion bloggers were starting to get prime-time advertising spots.… read more>>
Tags: bloggers, brand ambassador, Media 360, online influencer, spokespeople
A couple of months ago I came across an interesting article on a blogger event gone awry. I won’t go into too much detail—as it’s been covered to death—but essentially, a very big brand invited several food bloggers to what was supposed to be a new underground Italian restaurant for a four-course meal prepared by celebrity chef… read more>>
Tags: bloggers, george duran, pr stunts, tips