Striking the Right Note with CEO Works

by Sharp | December 11, 2014

A recent focus for our Creative department has been the wide world of corporate identity development. As you read in previous posts, we have developed a strong relationship with G100 Companies, and so we were thrilled when CEO Works, an advisory firm under the G100 Companies umbrella, approached us to help create their corporate identity.

In meeting with the key players at the CEO Works at the outset of this project, it was clear right off the bat what they, and we, wanted to convey in this identity. At the center of the CEO Works business model are two core elements – collaboration and results. Their work with new or struggling CEOs of major companies dictates the crucial need to not only generate results, but to do so as quickly as possible. The CEO Works team has decades of experience in fields from technology to management consulting, and has proven time and again that a true partnership with clients and a real willingness to make tough, focused decisions gets results every time. Despite being in its adolescence, CEO works has already begun to make waves in the industry.

Taking our research and translating it into the creative process is not an easy process, but is one that the Sharp Creative Team nails every time. In this instance, our most important challenge was to ensure that each unique aspect of the CEO Works business model was able to come through in the logo and come together in a thoughtful, well-organized way.

The result is displayed below – and it is one we are extremely proud of. You can also see how we have translated it into several other collateral materials and into the CEO.works website we built.

Like what you see? Give us a call.

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