In an article in the Economist, titled “The Quantified Self: Counting Every Moment,” the author summarizes the growing number of people who are gathering and tracking a range of data – from sleep patterns to activity levels, to money spent and caffeine intake – saying: “What they share is a belief that gathering and analysing data about… read more>>

It’s that time of year again—March Madness! March Madness has always been an exciting time of year across the country for students and alumni alike. As an alumni of a Big Ten school, the only thing that has changed for me this year is my location. I will not be in East Lansing, Michigan, surrounded by fellow… read more>>

Last week, our creative director Bob Ireland hosted an exhibit of his photography to benefit the Sylvia Center and help launch the soon-to-be-open gallery space at 317 Madison Street. Bob has been passionate about photography for many years, and his show, The Five Elements, showcases his attention on singular moments in nature. We were all excited to… read more>>

The Cartier brand has a lot to be proud of after 165 years, and their recent short film is no exception. Not only is it gorgeous and a testament to luxury goods branding but it is unusually strategically sound for a category where often we get lost in beauty (and why not?). So what’s the big fuss… read more>>

Chalk up another reasonably priced IPO that I missed the boat on. Yelp.com, the website best known for restaurant reviews that makes it’s money through advertising, went public on March 2nd with it’s stock soaring to a 64% increase from the opening bell. It was valued at $15 and closed at $24.98, which nets an estimated gain… read more>>

Forget about the slew of Super Bowl spots that everyone in the ad world and beyond, was talking about for just a sec. Barring a few exceptions, they were a step down from years past anyway. What wasn’t a step down by any means, was the brilliant thought and execution that drove the new Nissan Leaf spot, which I… read more>>

Today Facebook started rolling out the new design format for Pages, closely following the Timeline layout that’s been adopted by profiles since September. A few of Facebook’s partners have already posted their Pages, including Burberry, Tiffany & Co, and Starbucks.  Here’s how Louis Vuitton is handling the new design: From a design standpoint, there are a few… read more>>

The buzz has steadily been building for the latest rapidly-spreading social media site, Pinterest.  In the past few weeks, a SMWNYC panel member dubbed it “the Jeremy Lin” of the internet, compete puts site traffic over 11 million this month, and I’ve watched as work colleagues, old friends, and extended family members have jumped on board.  It’s… read more>>

Amid Social Media Week panels and keynotes last week, I took a bit of time out of the brand/marketing/industry speak to indulge in a bit of fresh air courtesy of the #ArtsTech Meet Up. Much has been said about the greater access and visibility for art granted through social media. We see major museums investing heavily in… read more>>

As of March 1, 2012, Google will be implementing a new privacy policy, which they are previewing online and, in the meantime, rolled out a print campaign – letting us know why they need to be Big Brother in order to bring you relevant content custom tailored to you. The first time I saw a banner ad… read more>>