There is an inclination for brands to want their stories and their images to tie up neatly into a simple narrative – into a slogan or catch phrase or topic sentence that captures the brand and allows 1 + 1 to equal 2. What was interesting for me about this mini-documentary on Ken Burns and storytelling is… read more>>
Tags: brand essence, branding, ken burns, storytelling
It’s not every day that we get the chance to step back from our busy day-to-day schedules and congratulate those team members who through their dedication, skills and vision regularly produce outstanding work for both our wonderful clients and indeed the Agency as a whole. But today is one of those days. We’re happy to offer a big congratulations… read more>>
Tags: awards, Bell & Co, brand guidelines, creative, design
In last week’s post, I talked about CEOs who are using Twitter to connect with employees, customers and industry leaders. The infographic below, based on research by UMass, shows a decline in corporate blogging among the Fortune 500 and an increase in Twitter use. A full 90% of the executives interviewed for the study felt that social… read more>>
Tags: blogging, corporate communications, fortune 500, infographic, statistics
If you write something and publish it on the web, do you give up your right of privacy? For many people looking for a job they are being asked to do just that. According to some of today’s employers, your posts and photographs are public domain. In this economy, companies can be more prudent with who they… read more>>
Tags: facebook privacy, social media
It’s a waste of time. It’s an unstoppable barrage of information. It takes too long. Who’s in there, anyway? All of these statements have been made at one time or another by clients, colleagues, friends – and if I’m being honest, by myself. The industry has a way of going in circles on this – with the… read more>>
Tags: C-suite, corporate communications, media relations, twitter
Maybe it’s just the spring weather here in New York, but we’re beginning to see a sunny future for the media as new titles and property extensions are cropping up across the luxury landscape. The economy is starting to show small signs of recovery, luxury media ad page counts are up in Q1, and we think the… read more>>
Tags: creative, luxury, media relations, print advertising, print creative
I’m usually one to curl up for a good afternoon nap during the Masters (what better than those long green shots and quiet announcers to help you doze off?), but this year, I couldn’t help but watch transfixed by a relative newcomer named Bubba Watson. If you didn’t watch, or don’t follow golf, the 33 year old… read more>>
Tags: Augusta, brand essence, Bubba Watson, Golf, Masters
In 1984, as part of his re-election campaign, Ronald Reagan ran a now-famous commercial titled “It’s morning again in America,” which was written and narrated by legendary adman Hal Riney. The spot, which in a very soothing and optimistic manner spoke to economic prosperity, was in short a hit, and while it did not single handedly re-elect… read more>>
Tags: advertising, Brand Loyalty, branding, content, creative
People often ask me if I watch Mad Men. Well, do you think Texas oil men in the early 80′s watched Dallas? The funny thing about Mad Men is that the advertising business is just used as, what we call in the business, an executional device to tell a cultural story about the period from 1961-1966,… read more>>
Tags: advertising, art direction, branding, creative, customer experience
This past week the New York agency BBH made headlines when it turned homeless people at SXSW into “Homeless Hotspots”. The general consensus was that it was degrading to give human beings the function of a an inanimate object. There were choruses of “Have we lost our humanity?” “How could they do that to homeless people, haven’t… read more>>
Tags: guerrilla marketing, stunts, sxsw