As of March 1, 2012, Google will be implementing a new privacy policy, which they are previewing online and, in the meantime, rolled out a print campaign – letting us know why they need to be Big Brother in order to bring you relevant content custom tailored to you. The first time I saw a banner ad… read more>>

So there I was just minding my own business trying to read an ArtInfo (now brought to you by Blouin) piece on the 2013 budget proposal for NEA (National Endowment for the Arts) when a Mr. Porter (men’s Net-a-Porter) skyscraper banner caught my eye. Was it the handsome man, the clean art direction, his name, or just the… read more>>

What is my problem!? Here is my story.   After an exhausting and grueling day of fighting the hustle and bustle of New York City, I decided to lie down and skim the pages of the new GQ and Details magazines.  I turned one of the countless “I WISH I were that tall…I WISH I had that coat…I… read more>>

Love is in the air … at least according to the latest from American Express.  Affluent consumers are expected to spend $281 million this Valentine’s Day, up 18% from last year. 57% of affluent shoppers are expected to buy gifts, with the usual most popular items prevailing, such as flowers (29%), gift cards (19%), jewelry (15%) and… read more>>

As with fans from all over the place, here at Sharp we’ve been counting down the days till Mad Men is back up and running (48 days to go!), and as with most New Yorkers, we have a special place in our hearts for those subway graffiti artists making us chuckle on our way to work each… read more>>

“The latest advice on child-rearing, baby products and prenatal yoga stretches is not being found in conversations over the picket fence but rather in Twitter messages, blog rolls and on Facebook walls (New York Times).” Recently, our PR team Vice President, Elizabeth Hewitt returned to the office from maternity leave. The New Year has already greeted Elizabeth… read more>>

Well now that the smoke has cleared and it’s just a mild haze (blue not purple) I suppose it’s time to weigh in on the events of last night.  If only the commercials lived up to the game – but wait one (or some) did.  As far as everything else, well it was pretty typical save for… read more>>

Well, last I left you chewing on Snickers, frogs, Darth Vadar, Cindy and a padlock.  So you must be asking what’s next?  A sock puppet, kick to the groin, monkeys in the workplace?  None of the above if you recall my simple guidelines, but rather more spots resonating with emotional connections to drive brand affinity.  Here we… read more>>

Before I found my place in public relations, I actually wanted to be a journalist. I went to college in Washington, DC where I pictured my future-self reporting from Capitol Hill, participating in meaningful and political dialogue, and really making a difference. I’m not sure when exactly it happened, but somewhere along the lines I became jaded… read more>>

The Top Ten Super Bowl Commercials of All Time Yes, it’s a big game for the New York Football Giants and the New England Patriots but it’s just as big a game for advertisers and their brands.  The cost ($3.5mm for :30) the stage (50MM households watching)  and the post game effects (everyones a critic and with… read more>>