Sharp Events – Spring Season In Review

by Sharp | April 10, 2015

As a full service communications agency, one of Sharp’s most important roles is to tell our clients’ stories in an engaging and thought-provoking way. Events are unique in that they offer countless ways to do so, through details as small as food and cocktails to those as large as messaging, branding and outreach. Sharp’s Events Team concepts, builds, and executes events throughout the year that help introduce our clients to the public and communicate their messages.

The first quarter of 2015 has been one of the events team’s busiest yet, packed with four unique large-scale events, each with its own set of challenges and opportunities and each playing an integral role in our clients’ marketing and fundraising strategies.

Young Collectors Night at the WINTER ANTIQUES SHOW

The year kicked off with Young Collectors Night, a benefit fundraiser for the East Side House Settlement integrated into the Winter Antiques Show. Young Collectors Night is a remarkable opportunity for East Side House, a premier social services agency in the South Bronx dedicated to providing education as a pathway out of poverty. To introduce its brand to the next generation of supporters: Young Collectors Night’s guest list is comprised of some of the biggest up and coming names in the Art and Philanthropy world, all of whom get to see firsthand (some for the first time) the work East Side House is accomplishing.

Aside from the cocktails, hors devours and a peek at everything the Winter Antiques Show has to offer, Young Collectors Night offers an exciting opportunity for guests to meet and interact with the event’s Interior Design Committee, comprised of some of the biggest names in the design world. This year, Sharp spearheaded an initiative called the Young Collectors Night “Look Book”, in which each of these designers chose an object on display at the Winter Antiques Show and discussed how they’d use it in a contemporary setting. The 2015 Look Book was published online in the weeks ahead of the event, providing the event with a digital boost of energy and giving guests an exciting look at what to watch for. Over 600 people joined us for Young Collectors Night, which raised nearly $150,000 for the charity.

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In February, we switched gears to host a different type of event for a different type of client. When Legrand, a best-in-class home furnishings brand known for its technological innovation, told us they were launching a new product in its adorne line in collaboration with Vermont’s rustic Hubbardton Forge, we knew we had to create an event as unique as the partnership itself. Inspired by the brands’ different yet equally unique identities, we hosted a press preview at Haven’s Kitchen in Chelsea, built around the concept of “perfect pairings.” The evening featured food made from classic recipes with a modern twist, striking cocktails, and a chance for press to interact with both the product and executives from each brand.

Finally, Spring was dedicated to our two largest events of the year: Randall’s Island Park Alliance’s (RIPA) annual Fielding Dreams NYC gala and East Side House Settlement’s Gala Preview to the New York International Auto Show. Galas prove particularly challenging in that they not only tell the charity’s story, but also raise crucial funds that sustain and support the organizations’ programming and mission for the entire year.

RANDALL's ISLAND PARK ALLIANCE'S 2015 Fielding Dreams Gala Dinner

Each spring, RIPA takes over the American Museum of Natural History for one night to celebrate its achievements and look forward to the year ahead. RIPA maintains, sustains and programs Randall’ Island Park here in Manhattan and is deeply rooted in the belief that through sports and environmental stewardship, the Island can give New Yorkers a place to enjoy the great outdoors without having to leave the city. With the Fielding Dreams NYC event, Sharp creates an evening in which guests enjoy drinks among the dinosaurs in the Grand Rotunda and dinner under the whale in the Milstein Hall of Ocean Life, all while learning exactly how their dollars are maintaining sports fields and keeping the Island’s wetlands clean and accessible. RIPA will continue its mission with support from the $1.4 million it raised through this event alone.

EAST SIDE HOUSE SETTLEMENT Gala Preview of the 2015 New York International Auto Show  EAST SIDE HOUSE SETTLEMENT Gala Preview of the 2015 New York International Auto Show

Finally, East Side House’s Auto Show Gala Preview is also integral to their fundraising efforts, but instead of mixing and mingling among dinosaurs and ocean life, Gala guests get to enjoy cocktails and dinner among some of the most unique cars in the world. Each year the New York International Auto Show opens its doors to East Side House a day early to let the charity’s supporters get a first look at the latest concepts and designs from the biggest names in the auto industry. To make the best use of the setting, Sharp creates a cocktail party that incorporates design elements from the show and a seated dinner at which guests can bid on one of upcoming year’s hottest cars in an exciting live auction.  The Gala Preview of the New York International Auto Show attracted over 1,000 guests and raised nearly $500,000 to support East Side House’s college preparation programs.

The trademark of a great event isn’t how good the menu tasted, or how well the space was decorated, but how effectively our clients’ messages were communicated. Sharp Events is constantly brainstorming ways to give our clients’ guests a better understanding of the brand, and we’re already looking forward to the next opportunity to do so.

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