NYU Stern School of Business
Creative / Media Planning and Buying
The Executive Education category is a fiercely competitive industry where differentiation is hard to come by without real strategic vigor and creative risk taking. Sharp Communications has worked with NYU Stern School of Business, the innovative and forward-thinking business school for more than five years to launch, and in some cases, reposition, such important programs as Executive MBA, M.S. Risk Management, TRIUM Global Executive MBA, M.S. Global Finance and most recently M.S. Business Analytics. Strategic planning, art direction, copywriting, media planning and buying as well as digital design and development have been a part of the marketing mix in campaigns around the world.