Columbia University School of Continuing Education
Creative / Media Planning and Buying
How do you position an Ivy League University in New York City that already has a world-class reputation? You take its inspiring mission to a new level by creating a real brand promise that resonates with young professionals in emerging professions such as Sustainability, Narrative Medicine and Technology Management. The holistic campaign created deploys print, newspaper, online display advertising and vertical strategic alliances in support of 13 different Master of Science programs, not to mention Business Certificate, Postbaccalaureate Studies, Summer Courses and American Language Programs.