Bob IrelandEVP Creative Director
He often speaks of seeing and hearing things, which may, at first glance or glimpse, seem odd, but it’s not and here’s why. Bob is an accomplished copywriter, photographer and humorist. He tells it like it is through headlines, pictures and lucid pitches. You can’t help but think, “This guy is always having fun,” but that’s what makes him unique; he’s the needle, not the haystack.
At Sharp Communications, Bob Ireland spearheads all advertising, graphic design, digital development and corporate identity work for all of our clients across the board. He is very much front and center at the proverbial (he loves that word) strategy table, challenging the Account teams to be as single-minded and end-benefit oriented as possible. You see, he does not believe in “creative for creative’s sake”; rather he strives for work which will spark an emotion inside someone, to get him or her to think, look and react at an idea differently. He wants a rise (in the best sense of the word) out of people, Clients and peers. If he doesn’t get one, then the work (in his eyes) has not been a success, whether it was tagline, logo, video concept, event installation or whatever challenge he has been tasked to tackle.
While his work is all over this here website, he is quite fond of his blog posts and finds it a fresh means of staying relevant through lessons of the past and present. His photography is pretty cool too, as evidenced by a recent show, The Five Elements, in New York City and a growing base of private collectors in New York, Tokyo, Charleston, S.C., and New Orleans. He’s also a hunter, dog man, cook and gardener, making him hard to keep up with at times but living up to his creative philosophy of breaking from the pack.
While he’s been with Jim as a business partner since 2005, there was professional life before that at Saatchi & Saatchi (where they first met in 1990) and Hampel-Stefanides (now Cramer-Kresselt), where he cut his teeth on such blue-chip brands as Tylenol, Champion, Paramount, Castrol, Court TV as well as Smith and Wollensky.
So if you’re tired of the haystack, maybe it’s time to sharpen up.
AlbumsRolling Stones Exile on Main Street The Clash London Calling Allman Brothers Eat a Peach