When you find a great cause like animal rescue, you simply want to help get the word out and make it better. Arf was definitely in this category, and we took it on with unusual passion given the task at hand—rescuing homeless cats and dogs and finding them loving families and homes. We employed our public relations, special events and design team to develop an integrated communications program that would build awareness of its initiatives with puppy mills and control centers and ultimately aid with fund-raising initiatives to grow the program. A new logo, public identity and awareness have provided many pets with a whole new lease on life.

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