Five Habits to Leave Behind in 2016

by Sharp | January 13, 2017

2017 is already in full swing here at Sharp! We spoke with Sharpies across the Events, PR, and Social teams about the habits they are ready to leave behind in 2016. Take a look at what we learned and join us as we embark on a 2017 filled with even stronger writing, more creative ideas, and a more focused outlook.


  1. Excessive smartphone usage

Smartphones and connected devices have changed just about everything, including how attendees experience events of all shapes and sizes. Technology has made capturing the moment easier than ever before, but in 2017, we’d like to keep our phones in our pockets and live in the moment. Events are small moments in life that can have huge impact – remember to pry away from your screen and enjoy them to the fullest!



  1. “Always Avoid Alliteration”

“Always Avoid Alliteration,” is a tongue-in-cheek reminder that alliteration can be distracting and weaken one’s writing. While it can be catchy and useful for a specific piece, this often takes away from the point being expressed.

  1. Embellished writing

It’s time for new words that explain rather than hyperbolize. Let’s ditch overused terms like “innovative,” “authentic,” and “exciting” from press releases in the new year. Using a variety of descriptive and new words rather than the ones we are used to seeing adds value. If everything is described as “innovative” then what is truly innovative?



  1. Click bait headlines

We see catchy headlines everywhere, “You Won’t Believe What Happened After She Said This.” As we write blog posts on behalf of clients and share client news, it is important that we get straight to the point, starting with the title. Being informative and clear – rather than wordy – allows for transparency, which we know will be even more important to individuals in 2017.

  1. Rigid guidelines for influencers

Working with influencers provides an authentic way for us to tell brand stories through the honesty of a specific individual. We’ve also seen overwhelmingly how positively consumers react to User Generated Content. As we look to 2017, we want to make sure we’re custom tailoring guidelines to address client needs without sacrificing the influencer’s style. It takes a bit more time, but allows for the influencer to share content in a truly effective and meaningful way.


All of these resolutions point us toward being as specific as possible (either with a client, an influencer, or in word choice) as a way to add tremendous value to our work. We’re looking forward to 2017 and can’t wait to see where these renewed tactics will lead us!


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