Client Spotlight: Cosentino shines at KBIS

by Sharp | March 6, 2014

For the past five years, the Sharp team has been packing up and heading to KBIS – the annual Kitchen and Bath Industry Show – where we represent Cosentino, a leader in the home and design categories. The show has grown significantly over the years – with new energy and great momentum propelled by the return of the housing market, exciting brand innovations, and this year’s strategic co-location with IBS, which drove record attendance.

More than ever, this year’s KBIS turned out to be a flagship one for Cosentino.  Coming off of a major product introduction in October, the industry was already buzzing about Cosentino and Dekton – and this year’s booth certainly didn’t disappoint. It featured stunning full kitchen installations, live cooking demonstrations, and a near-constant max capacity.  Cosentino’s President, Paco Cosentino, presented the State of the Industry address to a sold out crowd – the first ever to feature live translation.

Our team scheduled meetings with more than 60 reporters and editors who toured the booth and met with executives throughout the three-day show. And we managed the strategy behind and coordinated social media content across 7 brand channels – all cohesively supporting the Cosentino messages, and collectively generating more than 2 million impressions through engagement with online audiences.

Beyond the numbers, it was exciting to see the ways in which KBIS continues to be an important event for the industry – driving conversation for exhibitors both online and off. As the industry continues to embrace social media, the opportunity for connection through these channels and the expectation from attendees to interact with brands has only grown.

This strong start to the year for Cosentino truly sets a solid foundation for 2014 and we can’t wait for what else is in store!

 

Visitors at the Cosentino KBIS booth
Visitors at the Cosentino KBIS booth
Introducing Cosentino Dekton
Introducing Cosentino Dekton
Chef Chakall entertaining in the KBIS booth
Chef Chakall entertaining in the KBIS booth
Paco Cosentino’s State of the Industry Address
Paco Cosentino’s State of the Industry Address
Team Sharp celebrating at KBIS
Team Sharp celebrating at KBIS
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