Frank Pollaro, founder of Pollaro Custom Furniture, came to us a while back with exciting details on a new design collaboration with Brad Pitt. Four years in the making, the limited-edition line showcases a dozen high-end, handcrafted furnishings influenced by their shared passion for Art Deco masters. Our team hit the ground running — it was an… read more>>
Tags: architecture digest, Brad Pitt, brand planning, coporate identity, Frank Pollaro
Recently, our client Sotheby’s charged us with developing the theme, visual cues and design for an exhibition launching an important partnership for them in China. The process, which required a deep understanding of a remote market, a tight turnaround, and a design to be executed solely in Chinese characters, was a challenge, but one we found that… read more>>
Tags: china marketing, design process, event design, event strategy, strategy
I have always been an avid shopping addict, but it wasn’t until I started working in retail that I really began to understand branding and the encompassing details of marketing. And that in a world cluttered with advertisements, companies are continuously trying to come up with unique ways to market their brands. While retaining existing customers is… read more>>
Tags: Brand Loyalty, customer experience, pop up shops, pr stunts, retail
After the loss of Steve Jobs, I like most people immediately re-watched his now famous 2005 Stanford graduation speech. Not only did the message, love what you do resonate with me but also his first story. He spoke about a calligraphy class he stumbled on while auditing classes at Reed College. I thought it was interesting to… read more>>
Tags: calligraphy, design, fonts, invitations, steve jobs
All of us here at Sharp love a good party, especially the Events Team. Some of our favorite events planned are right here in the conference room for our very own. Birthdays, holidays, baby showers and the occasional surprise “Sharp bar” all fall under our event planning umbrella. Transforming the office is always a fun challenge and we… read more>>
Tags: crafts, party ideas, sharp birthdays
It is no big news that social media has changed fashion week. For the past several years we’ve seen commentary about increased consumer involvement, real-time access to the runways, the rise of fashion bloggers as major influencers and the rapid scale social media adoption by major fashion labels. What is exciting this year, is the push beyond… read more>>
Tags: apps, fashion, fashion week, fno, geolocation