I have always been an avid shopping addict, but it wasn’t until I started working in retail that I really began to understand branding and the encompassing details of marketing. And that in a world cluttered with advertisements, companies are continuously trying to come up with unique ways to market their brands. While retaining existing customers is… read more>>

After the loss of Steve Jobs, I like most people immediately re-watched his now famous 2005 Stanford graduation speech. Not only did the message, love what you do resonate with me but also his first story. He spoke about a calligraphy class he stumbled on while auditing classes at Reed College. I thought it was interesting to… read more>>

All of us here at Sharp love a good party, especially the Events Team. Some of our favorite events planned are right here in the conference room for our very own. Birthdays, holidays, baby showers and the occasional surprise “Sharp bar” all fall under our event planning umbrella. Transforming the office is always a fun challenge and we… read more>>

It is no big news that social media has changed fashion week.  For the past several years we’ve seen commentary about increased consumer involvement, real-time access to the runways, the rise of fashion bloggers as major influencers and the rapid scale social media adoption by major fashion labels. What is exciting this year, is the push beyond… read more>>