Maybe it’s just the spring weather here in New York, but we’re beginning to see a sunny future for the media as new titles and property extensions are cropping up across the luxury landscape.  The economy is starting to show small signs of recovery, luxury media ad page counts are up in Q1, and we think the… read more>>

People often ask me if I watch Mad Men.   Well, do you think Texas oil men in the early 80′s watched Dallas?  The funny thing about Mad Men is that the advertising business is just used as, what we call in the business, an executional device to tell a cultural story about the period from 1961-1966,… read more>>

As of March 1, 2012, Google will be implementing a new privacy policy, which they are previewing online and, in the meantime, rolled out a print campaign – letting us know why they need to be Big Brother in order to bring you relevant content custom tailored to you. The first time I saw a banner ad… read more>>

“The latest advice on child-rearing, baby products and prenatal yoga stretches is not being found in conversations over the picket fence but rather in Twitter messages, blog rolls and on Facebook walls (New York Times).” Recently, our PR team Vice President, Elizabeth Hewitt returned to the office from maternity leave. The New Year has already greeted Elizabeth… read more>>

Before I found my place in public relations, I actually wanted to be a journalist. I went to college in Washington, DC where I pictured my future-self reporting from Capitol Hill, participating in meaningful and political dialogue, and really making a difference. I’m not sure when exactly it happened, but somewhere along the lines I became jaded… read more>>

It seems like New Yorkers will stand in line, even camp out in subzero temperatures for just about anything if it’s highly anticipated and trendy. Case in point- the line at French macaroon hot spot, Ladurée now spans around the block. Before that, it was Magnolia Bakery everyone was clamoring for. Lately, I’ve been seeing these concert-worthy… read more>>

While paying for public opinion research is not to be overlooked, something needs to be said for the amount of public opinion research and evaluation that can be held via social media. In the wake of the Netflix and Bank of America disasters — both which increased the price of their services without having considered the consequences… read more>>

I have always been an avid shopping addict, but it wasn’t until I started working in retail that I really began to understand branding and the encompassing details of marketing. And that in a world cluttered with advertisements, companies are continuously trying to come up with unique ways to market their brands. While retaining existing customers is… read more>>

About a month ago, I was sitting on the couch when a particular commercial for the deal-friendly department store, TJ Maxx caught my eye. Perhaps it was because the timing was fresh off the coattails of Fashion Week, but what I think really resonated was the fact that fashion bloggers were starting to get prime-time advertising spots.… read more>>

A couple of months ago I came across an interesting article on a blogger event gone awry. I won’t go into too much detail—as it’s been covered to death—but essentially, a very big brand invited several food bloggers to what was supposed to be a new underground Italian restaurant for a four-course meal prepared by celebrity chef… read more>>