Last week the Sharp team took to NY Advertising Week with enthusiasm, hitting up events around the city where agency pros, media personalities, CEOs and brand leaders shared insights and perspectives on everything from digital trends to talent management to creativity. Kim, Bob, Aidan and Laura ran around town over the past few days, and came back… read more>>
问候 (Nǐ haǒ) from the intersection of Jinbao Street, Huaihai, Canton and Orchard Roads. As an agency, we’ve been reaching Asia for quite some time now – and we don’t just mean eating our way through Hong Kong. The Asian luxury market is on the rise and is only getting stronger (it’s slated to grow to $91 billion… read more>>
Maybe it’s just the spring weather here in New York, but we’re beginning to see a sunny future for the media as new titles and property extensions are cropping up across the luxury landscape. The economy is starting to show small signs of recovery, luxury media ad page counts were up in Q1, and we think the… read more>>
Sharp Communications, Inc. (www.sharpthink.com), a full service public relations, social media, advertising and design agency has recently won three new accounts, and added new disciplines to existing business. Sharp is a unique holistic agency that specializes in reaching affluent audiences across a wide range of categories, including: home design, fine art, higher education, health & wellness, and… read more>>
The Top Ten Super Bowl Commercials of All Time Yes, it’s a big game for the New York Football Giants and the New England Patriots but it’s just as big a game for advertisers and their brands. The cost ($3.5mm for :30) the stage (50MM households watching) and the post game effects (everyones a critic and with… read more>>
This week Vibrant Media announced a new media deal with a company called Image Space Media to bring a new form of advertising to the table: advertising on photographs. There are two ways brands can target consumers through photographs. The first is by relevance, so one of the examples demonstrated on Image Space Media’s site has a… read more>>
Having been an avid runner for several years, I have gained a profound relationship with my running shoes that no one could possibly understand. That is, unless you are a zealous runner yourself, than you would understand that nothing comes between you and your shoes. After countless hours and quality time with my running shoes, how would… read more>>
I think everyone at the agency knows from the amount of boxes I get delivered here that I have a fair obsession with online shopping. The crowds in NYC stores make me hyperventilate so I prefer to cruise merchandise from the comfort of my own home. Recently, what has me excited is the launch of Joyus.com. Not… read more>>