We know its not nice to brag, but…the PR team skillfully placed not one but three Sharp clients on the pages of the Wall Street Journal in March. The Heard and Scene column profiled both The Society of Memorial Sloan- Kettering Cancer Center’s annual Bunny Hop …       … as well as the Randall’s Island Park Alliance’s… read more>>

Working with several manufacturers in the home décor space, we receive a lot of requests from architects, designers, celebrities, and entrepreneurial everyday homeowners, who want to work with our client’s products in their home projects.  Our PR team carefully evaluates each opportunity and many of them get declined but every once in a while all the stars… read more>>

We are constantly talking about, discovering, and monitoring trends in the PR team – what is trending, how are trends relevant to our clients, how can we create new ones, and what’s next down the pike.  As we returned from the break rested and raring to go this January, we began thinking about our own industry and… read more>>

It’s that time of year again. Our Madison Avenue offices are overrun with twinkling lights and Rock Center tourists.  And amid the holiday festivities and new contract planning, we’ve taking a step back to reflect on what we’ve seen in 2012 in the digital luxury market and what we’re looking forward to in 2013. The year was… read more>>

Frank Pollaro, founder of Pollaro Custom Furniture, came to us a while back with exciting details on a new design collaboration with Brad Pitt. Four years in the making, the limited-edition line showcases a dozen high-end, handcrafted furnishings influenced by their shared passion for Art Deco masters. Our team hit the ground running — it was an… read more>>

Last week the Sharp team took to NY Advertising Week with enthusiasm, hitting up events around the city where agency pros, media personalities, CEOs and brand leaders shared insights and perspectives on everything from digital trends to talent management to creativity.  Kim, Bob, Aidan and Laura ran around town over the past few days, and came back… read more>>

Recently, our client Sotheby’s charged us with developing the theme, visual cues and design for an exhibition launching an important partnership for them in China.  The process, which required a deep understanding of a remote market, a tight turnaround, and a design to be executed solely in Chinese characters, was a challenge, but one we found that… read more>>

问候 (Nǐ haǒ) from the intersection of Jinbao Street, Huaihai, Canton and Orchard Roads. As an agency, we’ve been reaching Asia for quite some time now – and we don’t just mean eating our way through Hong Kong. The Asian luxury market is on the rise and is only getting stronger (it’s slated to grow to $91 billion… read more>>

Armani got a bit of press yesterday for their Armani Tweet Talks series that they’re launching in conjunction with their one night only fashion event in Beijing tomorrow.   The premise, a series of brand-hosted conversations happening solely on Twitter, makes sense for a company positioning itself as a thinker, innovator and trendsetter, and while the topic is… read more>>

There is an inclination for brands to want their stories and their images to tie up neatly into a simple narrative – into a slogan or catch phrase or topic sentence that captures the brand and allows 1 + 1 to equal 2. What was interesting for me about this mini-documentary on Ken Burns and storytelling is… read more>>