It’s that time of year again. Our Madison Avenue offices are overrun with twinkling lights and Rock Center tourists.  And amid the holiday festivities and new contract planning, we’ve taking a step back to reflect on what we’ve seen in 2012 in the digital luxury market and what we’re looking forward to in 2013. The year was… read more>>

Last week the Sharp team took to NY Advertising Week with enthusiasm, hitting up events around the city where agency pros, media personalities, CEOs and brand leaders shared insights and perspectives on everything from digital trends to talent management to creativity.  Kim, Bob, Aidan and Laura ran around town over the past few days, and came back… read more>>

Maybe it’s just the spring weather here in New York, but we’re beginning to see a sunny future for the media as new titles and property extensions are cropping up across the luxury landscape.  The economy is starting to show small signs of recovery, luxury media ad page counts were up in Q1, and we think the… read more>>

Sharp Communications, Inc. (www.sharpthink.com), a full service public relations, social media, advertising and design agency has recently won three new accounts, and added new disciplines to existing business. Sharp is a unique holistic agency that specializes in reaching affluent audiences across a wide range of categories, including: home design, fine art, higher education, health & wellness, and… read more>>

In 1984, as part of his re-election campaign, Ronald Reagan ran a now-famous commercial titled “It’s morning again in America,” which was written and narrated by legendary adman Hal Riney.  The spot, which in a very soothing and optimistic manner spoke to economic prosperity, was in short a hit, and while it did not single handedly re-elect… read more>>

People often ask me if I watch Mad Men.   Well, do you think Texas oil men in the early 80′s watched Dallas?  The funny thing about Mad Men is that the advertising business is just used as, what we call in the business, an executional device to tell a cultural story about the period from 1961-1966,… read more>>

This past week the New York agency BBH made headlines when it turned homeless people at SXSW into “Homeless Hotspots”.  The general consensus was that it was degrading to give human beings the function of a an inanimate object.  There were choruses of “Have we lost our humanity?” “How could they do that to homeless people, haven’t… read more>>

The Cartier brand has a lot to be proud of after 165 years, and their recent short film is no exception. Not only is it gorgeous and a testament to luxury goods branding but it is unusually strategically sound for a category where often we get lost in beauty (and why not?). So what’s the big fuss… read more>>

Forget about the slew of Super Bowl spots that everyone in the ad world and beyond, was talking about for just a sec. Barring a few exceptions, they were a step down from years past anyway. What wasn’t a step down by any means, was the brilliant thought and execution that drove the new Nissan Leaf spot, which I… read more>>

So there I was just minding my own business trying to read an ArtInfo (now brought to you by Blouin) piece on the 2013 budget proposal for NEA (National Endowment for the Arts) when a Mr. Porter (men’s Net-a-Porter) skyscraper banner caught my eye. Was it the handsome man, the clean art direction, his name, or just the… read more>>