Bertazzoni Names Sharp Agency of Record, North America

by Sharp | July 8, 2016

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We are thrilled to announce that Bertazzoni, the leading Italian manufacturer of major kitchen appliances, has recently named Sharp as its Public Relations and Social Media Agency of Record for the U.S. and Canadian markets.

Bertazzoni is a 134-year-old appliance manufacturing company, based in Italy, that offers a complete portfolio of cooking, refrigeration and dishwasher products. Praised for its high style and innovation, Bertazzoni embraces a strong heritage of fine Italian craftsmanship and culinary culture from the Emilia-Romagna region.

We are very excited to work closely with the Bertazzoni family and their marketing teams in the coming year. We love the brand’s focus on leading design, cultural heritage, and product innovation. Bertazzoni’s category leadership aligns perfectly with Sharp’s focus on promoting and building best-in-class brands.

 

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We kicked off the partnership in conjunction with the buzzy Pirch SoHo opening, which included the launch of Bertazzoni’s Azzuro range (pictured above), sold exclusively through Pirch.

Stay tuned as more initiatives roll out for this world-class brand.

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