This past week the New York agency BBH made headlines when it turned homeless people at SXSW into “Homeless Hotspots”.  The general consensus was that it was degrading to give human beings the function of a an inanimate object.  There were choruses of “Have we lost our humanity?” “How could they do that to homeless people, haven’t… read more>>

This week Vibrant Media announced a new media deal with a company called Image Space Media to bring a new form of advertising to the table: advertising on photographs. There are two ways brands can target consumers through photographs.  The first is by relevance, so one of the examples demonstrated on Image Space Media’s site has a… read more>>

In the 90′s, being a teenager meant dressing in grungy plaid shirts, watching My-So-Called-Life (Angela TOTALLY gets me) and listening to Nirvana.  Shoes of choice: Doc Martens.  Everyone wore Doc Martens.  If you were cool, you wore Doc Martens. However, slowly but surely their popularity faded. Well, fast forward 10 years and Dr. Marten is trying to… read more>>

Lately friends of mine in the industry scoff at print. “Print is dead.” “Nobody reads magazines.” Well, the fact is: subscriptions are up again, and during those harsh months in 2009 and 2011 when advertisers were dropping pages, readership remained solid. In a world where we have an ever increasing breadth of medium’s to choose from, it’s… read more>>

I think everyone at the agency knows from the amount of boxes I get delivered here that I have a fair obsession with online shopping. The crowds in NYC stores make me hyperventilate so I prefer to cruise merchandise from the comfort of my own home.  Recently, what has me excited is the launch of Joyus.com.  Not… read more>>