“The latest advice on child-rearing, baby products and prenatal yoga stretches is not being found in conversations over the picket fence but rather in Twitter messages, blog rolls and on Facebook walls (New York Times).” Recently, our PR team Vice President, Elizabeth Hewitt returned to the office from maternity leave. The New Year has already greeted Elizabeth… read more>>

It seems like New Yorkers will stand in line, even camp out in subzero temperatures for just about anything if it’s highly anticipated and trendy. Case in point- the line at French macaroon hot spot, Ladurée now spans around the block. Before that, it was Magnolia Bakery everyone was clamoring for. Lately, I’ve been seeing these concert-worthy… read more>>

About a month ago, I was sitting on the couch when a particular commercial for the deal-friendly department store, TJ Maxx caught my eye. Perhaps it was because the timing was fresh off the coattails of Fashion Week, but what I think really resonated was the fact that fashion bloggers were starting to get prime-time advertising spots.… read more>>