While paying for public opinion research is not to be overlooked, something needs to be said for the amount of public opinion research and evaluation that can be held via social media. In the wake of the Netflix and Bank of America disasters — both which increased the price of their services without having considered the consequences… read more>>

Think of your favorite ads or marketing campaigns. Why are they your favorite? The first one I always think of was led by an advertising agency called Nitro, on behalf of Tourism Queensland. In an effort to increase tourism around the Queensland islands, they bought ad space in various newspapers around the world in the Jobs sections,… read more>>

With New York Fashion Week now at a close, British luxury fashion house Burberry has teamed up with Twitter to launch its first ever “Tweetwalk” show, in time for London Fashion Week. Launching new collections online immediately after runway shows at Fashion Week has become old news, with live streaming as the new norm for designers, but… read more>>