It’s that time of year again. Our Madison Avenue offices are overrun with twinkling lights and Rock Center tourists.  And amid the holiday festivities and new contract planning, we’ve taking a step back to reflect on what we’ve seen in 2012 in the digital luxury market and what we’re looking forward to in 2013. The year was… read more>>

Armani got a bit of press yesterday for their Armani Tweet Talks series that they’re launching in conjunction with their one night only fashion event in Beijing tomorrow.   The premise, a series of brand-hosted conversations happening solely on Twitter, makes sense for a company positioning itself as a thinker, innovator and trendsetter, and while the topic is… read more>>

There is an inclination for brands to want their stories and their images to tie up neatly into a simple narrative – into a slogan or catch phrase or topic sentence that captures the brand and allows 1 + 1 to equal 2. What was interesting for me about this mini-documentary on Ken Burns and storytelling is… read more>>

In last week’s post, I talked about CEOs who are using Twitter to connect with employees, customers and industry leaders. The infographic below, based on research by UMass,  shows a decline in corporate blogging among the Fortune 500 and an increase in Twitter use. A full 90% of the executives interviewed for the study felt that social… read more>>

It’s a waste of time. It’s an unstoppable barrage of information. It takes too long. Who’s in there, anyway?  All of these statements have been made at one time or another by clients, colleagues, friends – and if I’m being honest, by myself. The industry has a way of going in circles on this – with the… read more>>

I’m usually one to curl up for a good afternoon nap during the Masters (what better than those long green shots and quiet announcers to help you doze off?), but this year, I couldn’t help but watch transfixed by a relative newcomer named Bubba Watson.  If you didn’t watch, or don’t follow golf, the 33 year old… read more>>

In an article in the Economist, titled “The Quantified Self: Counting Every Moment,” the author summarizes the growing number of people who are gathering and tracking a range of data – from sleep patterns to activity levels, to money spent and caffeine intake – saying: “What they share is a belief that gathering and analysing data about… read more>>

Today Facebook started rolling out the new design format for Pages, closely following the Timeline layout that’s been adopted by profiles since September. A few of Facebook’s partners have already posted their Pages, including Burberry, Tiffany & Co, and Starbucks.  Here’s how Louis Vuitton is handling the new design: From a design standpoint, there are a few… read more>>

The buzz has steadily been building for the latest rapidly-spreading social media site, Pinterest.  In the past few weeks, a SMWNYC panel member dubbed it “the Jeremy Lin” of the internet, compete puts site traffic over 11 million this month, and I’ve watched as work colleagues, old friends, and extended family members have jumped on board.  It’s… read more>>

Amid Social Media Week panels and keynotes last week, I took a bit of time out of the brand/marketing/industry speak to indulge in a bit of fresh air courtesy of the #ArtsTech Meet Up. Much has been said about the greater access and visibility for art granted through social media. We see major museums investing heavily in… read more>>