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All Posts By: Josh Sefrin

March 1st, 2012
Nissan Leaf Commercial

Forget about the slew of Super Bowl spots that everyone in the ad world and beyond, was talking about for just a sec. Barring a few exceptions, they were a step down from years past anyway. What wasn’t a step down by any means, was the brilliant thought and execution that drove the new Nissan Leaf spot, which I… read more>>

Tags: Auto, execution, global issues, Green, Nissan Leaf
November 8th, 2011
steve-jobs-biography-walter-isaacson

It’s rare to see people arise from the masses and amount as much success and clout, as much acclaim, as Steve Jobs did. Certainly one of the most influential individuals over the last few decades, his legacy is one that will live forever. A true visionary, in every sense of the word, Jobs did what so many… read more>>

Tags: brand, client, client-agency relationship, execution, lee clow
October 21st, 2011

One of my favorite times of the year is September.  A perfect combination of that lovely fall weather coupled with the New York Football Giants rumblin’ and bumblin’ through teams (hopefully) and the possibility of a nice post season run for the Yanks has me rather content these days.  Many New Yorkers, I’m sure, would agree. But,… read more>>

Tags: ad man, brand essence, Columbia University, creative, emotion
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