It’s that time of year again—March Madness! March Madness has always been an exciting time of year across the country for students and alumni alike. As an alumni of a Big Ten school, the only thing that has changed for me this year is my location. I will not be in East Lansing, Michigan, surrounded by fellow… read more>>

I have always been an avid shopping addict, but it wasn’t until I started working in retail that I really began to understand branding and the encompassing details of marketing. And that in a world cluttered with advertisements, companies are continuously trying to come up with unique ways to market their brands. While retaining existing customers is… read more>>