It seems like New Yorkers will stand in line, even camp out in subzero temperatures for just about anything if it’s highly anticipated and trendy. Case in point- the line at French macaroon hot spot, Ladurée now spans around the block. Before that, it was Magnolia Bakery everyone was clamoring for. Lately, I’ve been seeing these concert-worthy… read more>>

The news is in and online spending stayed strong through early December, with consumers spending $5.9 billion online last week (up 15% from the same period last year), according to comScore. Could this mark a shift from the Black Friday frenzy? If marketers have anything to do with it, probably not. But between Cyber Monday and Green… read more>>

Whilst taking a walk through Mayfair the other morning I spotted a City of Westminster sign in a small park that not only caught my eye but drew me closer to the information at hand. The key element of interest was the icons which represented the do’s and don’ts in the city park. While I tended to… read more>>

Whilst in London this week I had the pleasure of living high off the hog if you will. No, I didn’t fly Business or stay at the Connaught, but I did one evening eat at a very new and much talked about “snout to tail” restaurant called St John’s (in the St John’s Hotel mind you) on… read more>>

How do you keep your customers coming back? As Elizabeth referenced recently, brands are engaged in a continuous process to not only attract new customers, but to retain those acquisitions and build loyalty over time. Mass consumer brands, like Zappos, have put huge corporate emphasis on ensuring a positive shopping and customer service experience in order to… read more>>

I’m a big fan of cooking, dining out, ordering in… if there’s food involved, it’s safe to assume that I’ll enjoy it. So when I recently got my first iPhone (hello 21st century!), I immediately began looking into the best food apps out there. Keep reading to find out which apps I think are worth the download,… read more>>

You would be hard-pressed to find a more iconic ’80s commercial than the Wendy’s, “Where’s the Beef?” campaign. Now Wendy’s has cleverly brought back this campaign, albeit just as a t-shirt slogan. It is pure genius that introduces the old tag line in a fresh way. The ad features a young 20-something man rummaging through shirts at… read more>>

While paying for public opinion research is not to be overlooked, something needs to be said for the amount of public opinion research and evaluation that can be held via social media. In the wake of the Netflix and Bank of America disasters — both which increased the price of their services without having considered the consequences… read more>>

I have always been an avid shopping addict, but it wasn’t until I started working in retail that I really began to understand branding and the encompassing details of marketing. And that in a world cluttered with advertisements, companies are continuously trying to come up with unique ways to market their brands. While retaining existing customers is… read more>>

There is this bizarre social media phenomenon that has suddenly captured my attention. I am into Tebowing. Yes, Tebowing. Similar to viral sensations, Planking and Leisure Diving, Tebowing emulates my all-time favorite college quarterback, Tim Tebow, in his now-famous praying position. While I clearly understand why everyone would want to look, act and be like Tebow, I’m… read more>>